MMB Chapter 137 Lao Ma’S Crisis Public Relations, Cutting The Bottom Of The Cauldron And Draining The Sa
Chapter 137 Lao Ma’S Crisis Public Relations, Cutting The Bottom Of The Cauldron And Draining The Sa
Li Xun didn't expect that Lao Ma would learn the tricks of Sakura Country.
I don’t know if it was because of the guidance of Junmai from SoftBank that on the third day of the incident, he convened a group of reporters and issued a public apology.
Lao Ma and the Eighteen Arhats bowed deeply to the camera.
"Our original intention is good and we want to bring cheap and affordable products to the public."
"However, our platform has not fulfilled its due obligations and failed to supervise the source of the goods. I assure the public that we will inspect every goods sent from Taobei in the future."
"I hope you can forgive us for once!" the Eighteen Arhats behind him said in unison.
In the video, Lao Ma looked haggard, but Li Xun saw the tenacity in his eyes.
The other party is really like a weakling who cannot be beaten to death. Most people would be unable to recover after suffering such a blow, but the other party has thought of a way to break the situation.
Don't tell me, the simple people at this time really do this.
Successful crisis public relations actually gave Taobei an advertisement.
Let people who don’t have access to the Internet know that it’s cheaper to buy things on Taobei.
But the pitiful profit made Li Xun shake his head.
"Lao Ma, I got you through this time, but it won't be so easy next time!"
He found the busy Dong Ge.
"The old horse is back, what do you think?" Li Xun habitually wants to test his subordinates.
Brother Dong recently played with Li Xun and learned a lot from what he heard and saw.
"Lao Ma is really a respectable opponent. He has now made up his mind to adopt a low-price strategy. Our current situation at JD.com is very good. A price war with him will outweigh the gains and losses."
"My idea is to establish a sub-site on JD.com. The items on this sub-site are completely low-priced. We at JD.com also allow the registration of individual merchants and welcome them to the sub-site!"
Li Xun really wanted to applaud Brother Dong.
I didn’t expect Brother Dong to come up with this step by himself.
But in order to show his wise and powerful side as a boss, Li Xun added:
“It’s not enough to just fight a price war with them, we also have to make full use of our advantages and utilize Penguin as a social network.
Brother Dong is a little confused, what is the connection between social platforms and purchase platforms?
Li Xun did not explain immediately, but talked about individual merchants: "What are individual merchants pursuing?"
“Customer source!”
Only with enough customers can they make a profit. Without customers, everything is useless.
Talk about profit.
"But the traffic of the platform is limited, and it is impossible for us to get enough recommendations for all small merchants. Even intelligent big data push is just a consumption of internal resources.
. "Consumption
"Penguin is now the largest social platform in Dragon Kingdom. What if we allow users to advertise for us and attract traffic to individual merchants?"
Hearing this, Brother Dong's eyes lit up and he immediately understood what Li Xun meant.
"We provide daily discounts to these users who advertise spontaneously?"
"Yes, we encourage users to ask netizens to slash the price. As long as enough people join in to slash the price, they can get a discount on the price!"
“With greater interests in front of them, those individual merchants are naturally willing to sacrifice some personal interests to strive for more customers.
Brother Dong then said: "In this way, the prices on our sub-site will naturally be much lower than those on Taobei!"
In the previous life, Xixi relied on these three tricks to defeat Ahli every year. Dong Ge had to find another way out in finance.
"In order to prevent Lao Ma from following the trend and plagiarizing, I will ask Penguin to block any hyperlinks on Taobei. Doesn't he want to play a price war? We will stay with him until the end!"
Brother Dong also got excited and asked Li Xun: "Boss, give our new website a name.
"Let's call her Jingxi!"
"This name is great! The boss is really good at naming." I don't know when, Brother Dong also learned to flatter Li Xun.
"Brother Dong, let all brothers get ready. I want to see Jingxi online within half a month."
"So urgent?"
Li Xun counted the time. It was almost the Chinese New Year, and CCTV had notified Long Teng to participate in the advertising bidding meeting of the Spring Festival Gala in a week.
He plans to focus on promoting the event during the Spring Festival Gala and must completely defeat Lao Ma within this year.
After hearing the boss's idea, Brother Dong's first reaction was that he was going to burn money again.
Although JD.com's operating situation is excellent and its profits are very stable, he is a little frightened when he thinks about spending a lot of advertising fees.
Brother Dong is a person who is used to living a hard life. Although he is not spending his own money, the thought of burning money makes him feel sick.
"Boss, you have to spend your money leisurely. There is not much money left on the platform."
"Don't worry, I, the Li chaebol, are most in need of US dollars."
This is really not a boast. Korean online game companies, technology companies, and entertainment companies are continuously earning cash flow.
David slowly sold off technology stocks, and the cash flow he now has is astronomical.
If it weren't for the huge financial system behind him, Li Xun would have no idea how much money he has now.
With Li Xun's words, Brother Dong felt relieved and promoted Jingxi's launch.
On the other side, Lao Ma was talking to Shun Zhengyi about the next round of financing.
Because of the rapid rise of JD.com, capital has seen the potential of Longguo’s online retail market.
Many overseas capital also want to get a share of this market.
Jingdong can now be said to be a wholly-owned subsidiary of Longteng. They have no way to get involved, and Li Xun does not need their investment at all.
They could only focus on Lao Ma's Taobei.
As the second largest player in the industry, Taobei has become extremely popular.
Lianshun Zhengyi did not expect that this heart-breaking investment from Li Xun would have such a harvest.
"Lao Ma, SoftBank has also seen your difficulties. Unlike Longteng, we are willing to participate fairly in Ali's next round of financing. You can feel free to contact other investment institutions.
"With your words, I feel relieved. Perhaps you don't know, Mr. Shun, that we now have a chance to fight back. The advertising bidding for the Spring Festival Gala is about to begin!"
"Oh, that's it. Lao Ma, you have to act quickly and complete this round of financing before the bidding meeting starts."
"I will fully support you to win the advertising tender for the Spring Festival Gala."
Li Xun came to Shanghai before the Spring Festival Gala advertising bidding.
With the rapid growth of Penguin users. Brother Xiaoma has played the game five times and there is not much money left in his account.
Although there is a slight profit from membership fees and the chess and card platform, the revenue is not enough to support Penguin's next stage of development.
It’s not that Xiao Ma has never thought about finding some other capital for the next round of financing.
But there is the example of Lao Ma. He and his entrepreneurial partners are a little bit cautious.
Afraid that Penguin will become the next Ahri.
What they are even more afraid of is that if Li Xun's advanced awareness in the field of social business offends the Li chaebol, they might turn around and support a new social platform.
Don’t think that Penguin is complacent now that it is the only one in the social field.
Brother Xiao Ma feels that Li Xun can use some random tricks to make their several years of hard work come to naught overnight.
Fortunately, he has performed well recently, which made Li Xun's little resentment disappear a lot.
Li Xun's sudden visit made Xiao Ma overjoyed.
He hurriedly asked Candy to prepare a fruit plate to entertain the Li chaebol who came from afar.
While looking at the financial statements compiled by the other party, Li Xun said:
"Penguin's development has entered a bottleneck period. Even with the addition of overseas users, it is still a bit difficult to exceed 30 million."
"Mr. Li, if you want to exceed 30 million users, it's actually very simple, as long as..."
Of course Li Xun knew what Brother Ma wanted to say.
I must have seen the Biaowang advertisement on JD.com and wanted Li Xun to spend more money on Penguin.
"Are you trying to say, spend more advertising money on Penguin?"
Having seen through his thoughts, Brother Ma nodded and said:
"I heard that the advertising bidding for the Spring Festival Gala is about to begin. Can Mr. Li invest more money in Penguin for advertising?"
"Of course, I plan to continue to inject 12 million US dollars. On the one hand, it will be used for the advertising costs of the Spring Festival Gala. On the other hand, I plan to let Penguin seek listing on the Hong Kong stock market in the middle of this year!"
Hearing the word "listed", Xiao Ma's eyes lit up.
Because of Li Xun's large capital investment, Penguin's development is much faster than in history. It is no exaggeration to say that it is smooth sailing.
...Please give me flowers...
It even has many loyal users overseas in East Asia and other countries.
Penguin's various memberships and online chess and card game centers have become important sources of income for Penguin.
Having solved the problem of revenue sources, Penguin's listing is much easier and easier than in previous lives.
It’s hard to imagine how the capital market will pursue this emerging business empire after Penguin’s public financial report.
Going public means that everyone in their entrepreneurial team can achieve financial freedom.
So after Li Xun said these two words, Xiao Ma's heart was churning.
"Mr. Li, how much share do you want from us this time?" Xiao Ma was unsure.
At this time, Penguin has shown its business potential. As soon as the food-stealing game was launched, it exploded on social networks and became a hot topic among the people. Penguin gained many loyal users.
The chess and card center has become a cash cow. According to Li Xun's reminder, they set up a system where users can receive a large number of beans for free every day. However, these beans are not spent at all, and soon people continue to recharge.
The turnover is as high as hundreds of thousands of soft sister coins every day.
According to the latest valuation of Penguin in the capital market, Penguin, which has more than 15 million users, has a market value of up to US$1 billion.
The capital market has seen endless business potential in Penguin. Now it has such a large user group and has become a favorite among many investors.
"According to Longteng Capital's valuation of Penguin, Penguin's market value can reach 1 billion U.S. dollars. Calculated in proportion, my investment of 12 million U.S. dollars will occupy another 1.2% of your shares." Li Xun smiled. said.
Including the previous 49% of the shares, he holds 50.2% of the shares, finally achieving control of Penguin.
Brother Xiao Ma didn't know that Li Xun secretly joined the Dragon Kingdom nationality, so he naturally didn't have any precautions.
The valuation is only on paper. Just 1.2% of the shares can be exchanged for US$12 million. Of course, Xiao Ma is extremely happy.
They immediately found their lawyers and signed their names on the share change agreement.
After signing his name, Li Xun turned the topic to JD.com.
Brother Xiao Ma felt very uncomfortable. Now Li Dazaibol only had Dongge and JD.com in mind. As soon as he finished talking about financing, he started thinking about benefiting JD.com.
Li Xun didn't talk nonsense, and directly told Brother Xiao Ma about the idea of having a knife in the Penguin chat group.
After listening, the little brother called in the technicians and gave instructions.
"Mr. Li, you are really a hundred
A rare business genius in young years, it seems that Lao Ma is in trouble this time.
In his heart, he felt unworthy of Lao Ma. He clearly had the opportunity to monopolize the online retail industry, but was demoted by Li Xun's operations.
He was also forced to sign a gambling agreement. If Lao Ma can't survive this test, it seems that Lao Ma is really going to leave the country of Coarse Dragon.
"As long as you know this, don't blame me for killing him because he was unkind in the first place. Don't think about your old relationship and be merciful to him."
"Think about it from another person's perspective. If he becomes a big online retailer and has tens of millions of traffic like you, do you think you will become business rivals?"
After hearing this, Xiao Ma suddenly realized that Lao Ma is an ambitious person. Today, Lao Ma will betray Longteng Capital, and maybe one day when his wings are strong, he will become the master of the social platform.
You must know that Lao Ma also has experience in building social platforms, but Ahli pays more attention to business social networking.
Thinking of this, Brother Ma's heart hardened, and he promised:
"Mr. Li, don't worry, I won't let any of Ali's hyperlinks appear on the Penguin platform. I will let the technicians study the blocking system and directly block keywords such as Taobei."
M
.
Li Xun, who was standing aside, lamented the wonder of the world. The two people who had a bloody fight in the previous life actually became good friends in this life.
Fortunately, Brother Ma turned back in time and did not follow the old horse into the dark.
Otherwise, there might really be a scene where Li Xun beats up the big pony.
"You go with me to this Spring Festival Gala bidding meeting, maybe you can even meet that guy Lao Ma.
Brother Xiao Ma, who has money, naturally doesn't panic. With hundreds of millions of soft sister coins, he can get a better advertising space no matter what. .