MMB Chapter 162 Heavy News, Overtaking On A Curve, Got Tricked!
Chapter 162 Heavy News, Overtaking On A Curve, Got Tricked!
[Yunfei Bicycle] and [Modi Bicycle], the two companies,
Now it has completely entered the critical stage of life and death!
In order to grab the market, in order to grab new users,
No matter which side it is, they have spent a lot of money on [propaganda]!
Liu Bing, the CEO of [Yunfei Bike], called Manager Wang, the person in charge of the Propaganda Department:
"Old Wang, how much money have we spent so far?"
Hearing Liu Bing's inquiry, Manager Wang looked at the report and immediately replied:
"As of now, we have spent almost 1.1 billion on publicity fees!"
In about a month, 1.1 billion publicity expenses were spent!
Hearing this horrible expense, Liu Bing also felt his scalp tingle.
Too much money!
It's really too expensive!
【Yunfei Bike】It doesn't have so much relationship with the entertainment industry, what they put in is real money!
If the opponent smashes one piece, they have to smash at least 2-3 yuan to achieve the effect of the opponent!
Fifty injuries to the enemy, one hundred self-injury!
For so many years, Liu Bing has never done such a loss-making business!
But this is impossible!
Who can win the final victory in this [propaganda] battle?
Who will be able to occupy a dominant position in the future market!
So don't say 1.1 billion!
Even if it is 2 billion, 3 billion!
They have to follow the money!
Thinking of this, Liu Bing also took a deep breath, and then adjusted his mentality:
"Old Wang, I still say what I said before!"
"It's already the decisive battle of life and death, so don't worry about spending money!"
"Keep an eye on Jiaxing!"
"If they can spend 100 million in it, let's spend 200 million!"
"Yesterday, I got through with the Huanyu Group, and the attitude of the Huanyu Board of Directors is the same!"
"Isn't it just spending publicity money? Let's fight them to the end and see who can't afford it first!"
[Yunfei Bicycle] The movement made this time is really big.
According to the current rhythm, it is estimated that one-fifth of the entertainers in the entertainment industry will soon become their image endorsements.
Although the money is big and the cost is big,
But the effect is really good.
Now the number of new users of [Yunfei Bike] has reached 145 million!
Compared with the 175 million new users of [Mo's Bicycle], it can be said that 060 is pressing every step of the way!
As long as it can occupy a dominant position in the market, the money spent will be returned ten times and a hundred times sooner or later.
So, after hearing what Liu Bing said, Manager Wang immediately nodded and said:
"President Liu, don't worry."
"I will definitely keep an eye on Jiaxing!"
Early this morning, Lin Fei took Boss Yang and Fatty to the headquarters of [Mo's Bicycle]!
Along with him is Wang Haiyang from Tianxia Investment,
And the business representative sent by [Atlantic Capital]: Zhou Guoquan.
In the largest conference room, the road guide received all the "leaders" very solemnly!
After a few simple words,
Lin Fei asked directly:
"How many users does [Mo's Bicycle] have now?"
Hearing Lin Fei's inquiry, the road guide immediately replied:
"Now the number of registered users has reached 180 million, and it is estimated that within three days, it will officially enter the 200 million mark!"
"Our daily order volume has reached more than 20 million, and it's almost 25 million!"
With a daily order volume of 20 million, it means that [Mo's Bicycle] can generate a net profit of at least 150-180 million in a month!
This benefit can already be said to be amazing.
After listening to the road guide's report, Lin Fei set his sights on the visitors from [Atlantic Capital],
I saw a foreign middle-aged man sitting next to the sales representative: Zhou Guoquan.
Lin Fei communicated with this crooked nut in English:
"Mr. Smith, what do you think about the current operating conditions of [Motorcycles]?"
Hearing Lin Fei's inquiry, this is called Smith's crooked nuts, he immediately gave an answer:
"Mr. Lin Fei, Atlantic Capital, we are very satisfied with the current development of [Mobike]!"
"In less than a year, it can develop to such a scale, my God, this is really an incredible enterprise!"
"Even the board of directors of our headquarters gave you a very high evaluation!"
Hearing Mr. Smith's admiration, Lin Fei didn't hesitate, and went straight to the point:
"Then about our next plan, can we start directly?"
Hearing this, Smith nodded directly:
"Mr. Lin, don't worry."
"We've (cidf) made arrangements in advance for this."
"How about the first batch of pilot cities, Sydney, Wheel Squat, and Tokyo?"
The three places mentioned by Smith are all international metropolises!
In the D round of financing, why did Lin Fei introduce overseas investors?
The purpose is to open up the international market for [Mo's Bicycle]!
[Atlantic Capital] was contacted by Lin Fei through Wang Jun of [Mituan].
After learning about the specific structure and entrepreneurial philosophy of [Mo's Bicycle], they also became interested in the first time.
It can be said that the negotiation between the two parties was very pleasant!
[Atlantic Capital] also made a promise to Lin Fei,
They will use the energy in their hands to open up the international market for [Mo's Bicycle].
And the very beginning is to start with the pilot operation of 3-4 international metropolises.
The cost of each trial operation city is estimated to be more than 10 million meters!
It can be said that it is very expensive, but as long as the international market can be successfully opened,
This cost is actually nothing.
See Lin Fei and 【Mo's Bicycle】discuss the details!
The road guide sitting on the side immediately asked:
"Boss Lin, can we start the next step immediately!?"
Lin Fei nodded:
"It's time to close the net."
"Guide Lu, inform the news media that we are going to hold a press conference!"
"Let's all come and join us!"
Three days later, [Mo's Bicycle] officially held a press conference!
At this press conference, [Mo's Bicycle] released two heavy news!
The first big news:
[Mo's Bike] will spend 30 million yuan to start pilot operations in three international metropolises, Sydney, Wheel Squat, and Dongjing!
Once this piece of news was released, it immediately shocked the entire investment community!
[Mo's Bicycle] How long has it been established?
Not even 1 year left!
In such a short period of time, they have entered the international market?
Countless people were really shocked by the astonishing speed of development of [Motorcycle].
If the power of the first big news is about the same as the power of a grenade!
The second big piece of news released by Namo's Bicycle is no less powerful than a "nuclear bomb"!
And this second piece of heavy news is: [Motor's Bicycle] will officially start entering the market next week!
As soon as this news is released!
Countless people were instantly dumbfounded!
Even the [Yunfei Bike] people and the [Huanyu Group] behind them were completely confused!
"IPO!?"
"How could they ever go public!?"
"Impossible, this is absolutely not true!"
"I do not believe!"
"Why do they dare to make the decision to go public at this time!?"
"Do they qualify?"
[Yunfei Bicycle] Headquarters, board meeting!
Liu Bing smashed the table angrily,
Because he never dreamed that Jiaxing would play a game of repairing the plank road and secretly hiding the warehouse under their [Yunfei Bicycle] eyes"!
For a company to go public, it needs to meet some specific conditions!
One: Only joint-stock companies are eligible for listing!
Two: The registered capital of the company that wants to be listed must have no false capital contribution, no withdrawal of funds, etc.!
Three: Companies that want to go public must have assets of at least 30 million or more!
Four: After listing, the company's publicly issued shares must account for more than a quarter of the head office's shares!
Five: Companies that have been established for more than 3 years can be listed!
In addition to these basic conditions, whether a company can obtain listing approval must also have financial requirements!
One: The company's financial status, within an average of three years, the annual net profit should reach more than 30 million!
Two: The total value of issued shares must be at least 30 million or more!
Three: In the past year, the company has not suffered a loss!
Four: The company's cash reserves must reach at least 50 million or more!
Through these conditions, most of the conditions [Mo's bicycle] are satisfied!
In the past year, they have not incurred losses!
Their financial reserves are also very strong!
But the two most critical conditions, they did not meet!
If a company wants to go public, it must be established for more than 3 years.
And how long has it been since [Mo's Bicycle] was established?
1 year is not up yet!
At this point, they have no hope of going public.
Not to mention, if the company wants to go public, it has to evaluate your net profit for 3 years!
At this moment, Liu Bing's complexion is very ugly!
[Yunfei Bike] The complexions of these high-level leaders are also not good-looking!
Analyzing according to normal logic, [Motor's Bicycle] is not qualified to be listed at all!
But there are always exceptions!
If he judged correctly, the other party really played a one-star "Darkness in Darkness" this time!
In the financial market, there is a very commonly used "financial term" called backdoor listing!
What does backdoor listing mean?
It means that a "parent company" obtains an absolute controlling stake by injecting assets into a listed company with a relatively low market value, and uses its status as a listed company to make its own "parent company" assets listed!
Seeing Liu Bing's ugly face, Vice President Zhou couldn't help asking:
"If I'm not mistaken, they should be planning to go public through a backdoor, right?"
Liu Bing gritted his teeth and shook his head:
"No, their methods are very sophisticated!"
"If my analysis is not wrong, they are not going to go public through a backdoor, but to go public through a backdoor!"
[Backdoor Listing] and [Buy Backdoor Listing] seem to be only one word apart.
But its actual meaning is quite different.
[Buy shell listing] Commonly known as: "reverse acquisition"!
Refers to the wholly-owned acquisition of a listed company by a non-listed company!
Then he injected all his assets and main business into this boss company, thus
Achieving the goal of direct listing.
Taking the road of [purchasing a shell to go public] can indeed ignore many necessary conditions for going public!
Myself, why didn't I think of it!
Jiaxing can play such a mess!!!!
In the eyes of senior leaders like Liu Bing and [Yunfei Bicycle],
The operation of [Mobicycle] is in good condition, and they are completely self-sufficient. At this time, there is no need for them to start the D round of financing.
But the other party is still abnormal, and opened the D round of financing,
This led to [Yunfei Bicycle] immediately starting to analyze the reason why the other party would do this.
After analysis and judgment, [Yunfei Bike] came to a conclusion here,
That's why [Mo's Bicycle] started the D round of financing, because they want to get more money back [to spend money on publicity!
The [Huanyu Group] behind it also thinks so, so they took an additional 3 billion for [Mo's Bicycle], so that they can kill [Mo's Bicycle] in terms of publicity!
But now, with the holding of this press conference,
Liu Bing realized that he and the Huanyu Group were completely tricked by the other party!
The purpose of their D round of financing is not to make money for publicity at all!
But to buy shells!
Buy a "shell" that will allow them to go public successfully!
[Mo's Bicycle] Spending money aggressively on publicity fees,
All to confuse yourself!
When I thought that I was being led by the nose by the other party,
Liu Bing was so angry that he couldn't help but blow the meeting room up.
Curve overtaking!
Now the real purpose of [Mo's Bicycle] is clear at a glance.
Why did they introduce overseas capital in the D round of financing?
Its purpose is also to enhance the market's confidence in Wai's bicycles when they go on the market.
In overseas investment, it doesn't matter whether you lose or not,
The most important thing is to increase your market value as much as possible when you go public!
If the opponent was not an enemy, Liu Bing couldn't help applauding Jiaxing,
This hand, they really played very "amazing"!
According to normal logic, [Mo's Bicycle] will have to operate for at least two more years before it can be qualified for listing!
But now, there is no other way, they have even done the business of "buying a shell to go public",
Who can stop their progress?
Thinking of this, Liu Bing gritted his teeth and made a painful decision:
"Let's reduce the cost of publicity as much as possible."
"Our matter has been thoroughly played by the other party!"
Losses must be stopped as quickly as possible!"
It is completely meaningless to pay for publicity fees.
The real purpose of the other party is not propaganda at all!
No wonder the other party will raise 5 billion in one go in the D round of financing!
At that time, I was still thinking, what kind of publicity would not cost so much money?
For a long time, I was digging a hole for myself!
And yet, I really jumped in with [Yunfei Bike]!
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