MMB Chapter 228 Even If It Is Hype, There Are Two Types!
Chapter 228 Even If It Is Hype, There Are Two Types!
Seeing that Fatty doesn't want this pair of "shoes",
Wu Chaorong also cast dumbfounding eyes:
"Teacher Fatty, this is just a superstition."
"The shoes I'm wearing now were bought by my wife as gifts."
"Until now, the relationship between our husband and wife is very good."
Fatty shook his head firmly:
"next time!"
"Next time, take care of Mr. Wu's business."
Heh, there is no way to trick this fairy into buying shoes from you.
I'd rather believe it or not, believe it or not?
After a group of people visited the production plant of Red Star Ke,
Lin Fei was about to say goodbye and leave:
"Mr. Wu, if you don't have any other itinerary for the next two days."
"Why don't you come to our Jiaxing to have a seat as a guest?"
"The day after tomorrow, we will have our first live broadcast."
"At that time, you can also show your face. In case some netizens really ask professional questions, you will also be able to explain their doubts.
Hearing that Lin Fei sent an invitation to himself,
Wu Chaorong smiled and said:
"Are you going to take a seat at Jiaxing?"
"Thank you very much Mr. Lin for your invitation."
"Okay, no problem, then I will hurry up and arrange work today.
"Tomorrow afternoon at the latest, I will definitely rush to Shanghai."
After discussing the cooperation with Hongxing Erke,
Lin Fei took Fatty and Nazha and rushed back to Shanghai by plane.
As the plane soars through the sky,
On the Internet, there was a "post" that suddenly became popular.
And with lightning speed, it quickly appeared on the hot search list!
[Conscience enterprise, the light of domestic products, insisting on charity for eighteen years,]
Many netizens were attracted by the title,
Then read the content of this post,
It doesn't matter if you don't read it, once you read it,
Almost everyone has come to know a "different" company.
[Red Star Erke was founded: 12 years ago]
【10 years ago, there was an earthquake in a certain area, and Erke donated 6 million!】
[8 years ago, after joining hands with the Disabled Persons' Federation Foundation, donated more than 3,000 yuan per year! 】
[5 years ago, Red Star Erke was hit by a fire and lost more than 500 million yuan, but it still donated 20 million yuan to a poor mountainous area that year!】
There are many posts,
From top to bottom, the development process of Red Star Erke in the past ten years has been revealed one after another.
Including what they have done, also including their operating conditions over the years.
Suddenly 470, countless netizens began to cry.
"Red Star Erke? I haven't seen this company's advertisement for many years. I thought it had gone bankrupt, but I didn't expect it to be still alive?"
"Hovering on the brink of bankruptcy every year? Just insist on doing charity? Fuck, awesome."
"Really, the content in the post is not hype?"
"Are you an idiot upstairs? Do you think everything is hype!"
"Damn, I was really shocked. The profit situation has been negative in the past few years, so you still insist on doing charity?"
The comments at the bottom of the post, like mushrooms after a spring rain, quickly popped up.
Regardless of whether the news is positive or negative,
At least today, on the web,
Red Star Ke completely became popular.
After getting off the plane,
Lin Fei has just returned to Jiaxing,
Boss Yang raised his head and looked at him suddenly:
"The matter of Hongxing Erke is on the top of the list."
"You did this?"
Boss Yang has also paid attention to things on the Internet.
Lin Fei's trip this time is to discuss cooperation with Red Star Erke,
So in an instant, she thought that Red Star Erke would explode overnight,
by Lin Fei,
And Lin Fei, after hearing Boss Yang's words,
Also curious:
"Is Hongxing Erke on the trending search?"
"real or fake?"
"Let me take a look!"
Lin Fei directly put down the suitcase in his hand, and walked behind Boss Yang,
Boss Yang moved his chair to make room for him.
Then I opened the hot search and browsed it for Lin Fei.
Lin Fei held the mouse and read the post from top to bottom,
In the next second, he said directly:
"The speed of this fire is too fast."
"The post was posted a few hours ago, how long has it been since then, and it already has tens of millions of followers?"
Hearing this, Boss Yang raised his head and looked at Lin Fei:
"Is it possible that you really did this?"
"You helped Red Star Ke buy the hot search?"
Lin Fei shook his head:
"That's not true."
"No matter what I do, I can't spend money on hot searches."
"But I was thinking, this matter (cici) should also have something to do with me.
Because next, we will help [Red Star Erke] to carry out the "live broadcast with goods" action.
Lin Fei naturally hopes that this first "live streaming" will be a great success.
[Quick hand] Now the popularity is enough,
The delivery anchor has also officially arrived.
But what is missing?
That is the popularity of [Red Star Erke].
If you don't let everyone know a real "Red Star Erke"
Consumers may not even know what kind of company this is.
But in good conscience, Lin Fei didn't buy hot searches, nor did he help them do any publicity.
He just chatted with a friend about "Red Star Erke" a few days ago.
This old friend of Lin Fei, named Chen Qingyan,
The two met when they were assistants to Boss Yang.
Chen Qingyan was born as a reporter, and he has a sense of justice. Later, he offended someone because of some positive reports. After he was fired, he went to work as a reporter in a private company.
Lin Fei asked him out for a meal, and told him about the "Red Star Erke".
Then, from Lin Fei's mouth, after learning about the company "Red Star Erke",
Chen Qingyan himself was shocked.
The operating income has been negative for three consecutive years, and the annual donation of no less than 20 million yuan has been maintained.
It's impossible, isn't it?
Is there such a company in China?
Lin Fei just mentioned a name,
As for the authenticity of the matter, you still need to verify it yourself.
After eating, Chen Qingyan returned home and immediately started the verification work.
Because he was a reporter, his ability to collect information is still very good.
It doesn't matter if it is not verified, once verified,
Chen Qingyan immediately discovered that "Red Star Erke" is a very different company after all.
This company is indeed doing charity every year.
Rain or shine, never stop,
And even if he encountered difficulties, he never stopped persevering.
How could such a "kind-hearted" company be in such a miserable situation?
Later, Chen Qingyan found out after careful study,
Red Star Ke will be so miserable, mainly based on two points.
One: Their products are not novel enough. To put it simply, compared with their peers, their product styles are not so good-looking!
But this factor is actually negligible.
Because in Chen Qingyan's eyes, as long as the publicity work is done well, no matter what, Red Star Erke will not get mixed up like this.
Therefore, they will be so miserable, the most important thing is the second factor,
That is, they never did any "propaganda"!
Of course, what I said is actually a bit exaggerated,
Ten years ago, Redstar Erke still advertised,
The phrase "Tubina Bowan" made Hongxingerke popular in those years,
But after that, they have no money to continue to advertise, to do publicity.
Although the financial situation is not very good, corporate profits are on the decline as a whole,
But seriously, squeeze it hard like squeezing toothpaste,
They can still afford publicity and hire spokespersons.
However, they did not do so.
Instead, use the few remaining funds to do good deeds.
This is the real reason why Erke will fall into a cycle crisis.
Although I don't know Wu Chaorong, nor have I had any contact with the company Red Star Erke,
But for Chen Qingyan, a reporter with a sense of justice,
He recognized this enterprise, and also recognized the helm of this enterprise.
He knew that Lin Fei treated himself well to dinner, and deliberately mentioned Hongxing Erke,
must have had some intention,
But for this favor, he can and is willing to help.
Because, this company is worthy of his free publicity.
This online post was made by Chen Qingyan,
On that day, he was poor and couldn't afford Hot Search,
The ability to become popular is purely due to the authenticity of the post and the rich content in it.
In fact, he didn't even think that the post he sent would become a trending search within a few hours.
Right now, I heard Boss Yang asking himself if he did this by himself,
Lin Fei explained in detail:
"Old Chen from Xingyu Media is Chen Qingyan, you should have an impression."
"A few days ago, I went out to have a meal with him."
"Talked about Red Star Ke with him."
"As for the decision to post, he should have made it himself."
"I didn't expect it to become popular so quickly, but it's impossible to buy hot searches."
"Old Chen doesn't have much money, you know that, I think it's these contents that have attracted the attention of netizens.
When a wise man speaks, he never has to explain things too thoroughly.
Boss Yang is really smart,
After listening to Lin Fei's description, Boss Yang immediately figured out the ins and outs of this matter,
Lin Fei will not ask Chen Qingyan out for dinner in a decent manner,
He did it on purpose and brought it up in front of him on purpose.
Of course, how to do it depends on Chen Qingyan's own choice.
For Chen Qingyan to post, he must have recognized the company Redstar Erke.
After thinking about all this,
Boss Yang sighed helplessly:
"Although you didn't deliberately ask Chen Qingyan what to do."
"But in fact, you are also the driving force behind this incident."
"We are going to bring goods to Red Star Erke soon, and now the news about Red Star Erke suddenly broke out on the Internet."
"At that time, will netizens deliberately say that we are consuming feelings, that we are deliberately hyping for Red Star Ke?"
Boss Yang's worry is not possible.
Although Lin Fei didn't say it clearly, in fact, he did hype for Red Star Ke.
After listening to what Boss Yang said,
Lin Fei looked at her, smiled, and then expressed his opinion:
"Sister Mi, you are actually right."
"More or less, this matter can be regarded as us, helping Red Star Ke to make hype."
"But in my opinion, even if it's hype, there are two types."
"It's nothing more than whether the values are correct or not."
"Why did I choose Red Star Erke as our partner for the first live broadcast?"
"Actually, I can't find a better product."
"But in fact, I hope Zou will give them a hand."
"Do you think that Red Star Erke really can't afford to invite a big star to endorse it?"
"Do you think they really don't have the money to advertise on TV?"
"That's not the case, it's all about the money they donated over the years!"
"It's enough to invite ten front-line workers to endorse Hongxing Erke."
"Instead of doing that, they spent their limited funds on more meaningful things.
"In this case, why can't I use my method to help them?"
"It is said that the bigger the business, the more impersonal it will become.
"For example, in our circle, there are many celebrities who often make donations, right?
"Some people donate money because they really want to help others, while others donate money purely for hype."
"In fact, most of them are due to the latter part."
"Why do you have to make those who really have good intentions suffer, and let some people who put on a show eat more and more?"
"So, even if the matter is exposed, some people will say that I am deliberately making a show for Red Star Erke."
"Then, I also admit it."
"Because in my opinion, it's nothing more than worth it."
"I feel that it can never be a bad thing to make a company with a conscience and correct values develop better and better.
"It's a big deal, I'll take the blame."
Boss Yang understood Lin Fei's implication.
He is willing to admit this,
If someone really uses "hype" as an issue, at worst, he will take the initiative to carry the "pot",
As for Lin Fei, why is he willing to do this?
Again, he doesn't like to make good people feel cold and bad people laugh.
To give the simplest example,
Redstar Ke is on the verge of bankruptcy every year, but the remaining funds are still used by them to do good deeds.
If you look at some people in the circle,
With a net worth of one billion, holding a salary of more than one hundred million, holding sky-high weddings, going out to have fun for a night may cost tens of millions,
In the end, even if you donate one hundred and eighty thousand, you still have to buy a hot search and hang it up for a day,
Lin Fei couldn't bear to look directly at this kind of person, just for show.
On the other hand, Red Star Erke has never donated money for itself since its development to the present, has it ever bought a hot search?
So to be honest, let Lin Fei pay for it himself, help them buy a trending search, help them become popular,
That's all, Lin Fei is willing.
Because the value they have practiced over the years is much better than some stars?