From Taobao intern to the father of Pinduoduo

The Influence of the Strategy Post in Chapter 84

Because of the proximity, Li Hong received the package a day later.

She couldn't wait to take out several pairs of stockings, turning them over and over to play with them, and even taking pictures of herself in the mirror from time to time.

At this moment, Taobao customer service sent a message through Qianniu: "Dear customer, we've detected that the package has been signed for! If you can post a review on the clothing section of the Taobao forum, you'll have a chance to get a 10 yuan cashback! And here's a little secret: if the post is of high quality, the cashback probability is super high!"

When Li Hong saw the message, she remembered that she hadn't confirmed receipt yet, so she logged into Taobao and clicked "Confirm Receipt".

Afterwards, she took several photos of her outfits in front of the mirror, edited a detailed review post, and clicked send.

Which girl doesn't love beauty and sharing? Wearing these pearlescent stockings, she felt like a fairy descending to earth, her heart filled with joy.

Before long, her post received many replies. Some people liked and appreciated it, while others left messages asking for the link, which greatly satisfied Li Hong's desire to share.

A little while later, my roommate returned to the dorm, panting, carrying a box of bread.

Li Hong glanced at it and said, "The bread you ordered last time has arrived."

My roommate put the bread on the corner of the table, wiped the sweat from her forehead, and complained, "Ugh, I really should find a boyfriend. It's like a girl carrying things up six flights of stairs, it's killing me."

Li Hong joked, "Huh? Is our little female cat in heat?"

Her roommate's gaze suddenly fixed on Li Hong's legs, her eyes lighting up. Those legs, encased in shimmering stockings, were incredibly eye-catching. She leaned closer and said, "You're one to talk! Wearing such pretty stockings, who are you trying to seduce?"

Li Hong blushed and retorted, "What? I just dressed up to look pretty."

Seeing that Li Hong wouldn't tell the truth, her roommate reached out and tickled her.

Li Hong quickly begged for mercy: "Okay, okay, I'll confess! I'll confess, alright? I'll tell you who my crush is!"

My roommate sidled up and listened intently to the gossip. Her eyes darted around, and she started to have her own thoughts: "Speaking of guys I like, I have someone I like too. I also want to have a sweet romance in college." She tugged at Li Hong's arm. "Xiao Hong, send me the link to these stockings. I want to buy a pair to look pretty."

"Oh?" Li Hong teased her deliberately, drawing out the last syllable of her voice.

Her roommate reached out and poked the soft flesh on her waist, threateningly saying, "Hey, don't be silly on purpose, or I'll tickle you again!"

"I was wrong, I was wrong, I was wrong!" Li Hong quickly begged for forgiveness.

The two girls were wrestling, their bodies pressed together, their thighs exposed, and their clothes rubbing together, occasionally revealing glimpses of their skin.

After arguing for a while, both of them were flushed and panting. Li Hong straightened her disheveled clothes and sent the stocking link to her roommate.

Just then, a notification sound rang out from Qianniu, a new message from customer service: "Dear, I saw the post you made in the fashion section, and the content is excellent! I have applied for a 10 yuan cash bonus from the store manager. Please join this group and send me your Alipay account information in the group."

Li Hong was both surprised and delighted when she saw the message, and she became a complete fan of this shop.

This was the first time she had ever "got a discount" from a merchant, a novel experience that she simply couldn't get from offline shopping.

Meanwhile, Yang Xiaofang was staring at the data analysis report after the customer service process reform, her face full of satisfaction.

First, the customer service response rate has been reduced from a maximum of 20 minutes to a maximum of 4 minutes.

Moreover, the division of labor between pre-sales and after-sales is clear, the professionalism of customer service has been greatly improved, and subsequent training has become much less of a hassle.

In terms of building a customer service knowledge base, we have recently accumulated a classic case study.

Previously, there was a difficult customer who claimed that he lived in Hangzhou and that local shipping costs were low, so he should be given free shipping.

For Taobao sellers like Yang Xiaofang who ship more than 2000 orders a month, there is no difference in the price between local and out-of-town express delivery. She has signed bulk contracts with the express delivery stations, and the price is the same for each order.

However, after careful consideration, she still waived the shipping fee for this Hangzhou customer and added this to her knowledge base: for all local Hangzhou customers, customer service will proactively contact them and reduce shipping fees. This measure not only increased cash flow but also significantly improved customer satisfaction.

The most direct impact is on order data: after the process reform, the order conversion rate increased by 20%, which means that monthly sales can increase from the original 2000 orders to 2400 orders.

Yang Xiaofang was full of admiration: "No wonder she is called 'Dayan'! She can achieve such great results by simply writing a strategy post. She is simply a god of operations!"

……

Within the Tmall project team, after a month of preparation and coordination, Tmall has completed all preparations and will officially launch the name "Tmall" starting in February.

At this moment, Lin Mu is compiling data related to the exhibition.

At this exhibition, 16 fast-moving consumer goods (FMCG) merchants from Tmall registered to participate, and merchants from Taobao Marketplace also wanted to get a share of the pie.

However, the merchants on Taobao Marketplace were a mixed bag. After some discussion, it was finally decided that 16 merchants from Tmall and 36 selected from the best of Taobao Marketplace would participate in this large-scale exhibition.

In the back-end system, the merchant of "Tehaohe Milk" sent a private message to Wang Zaixing: "Fugui Xiao Er, will we be able to see 'Dayan' at this offline exhibition?"

Wang Zaixing replied: "Yes, 'Dayan' will be on site to maintain order."

The shopkeeper covered his mouth and laughed, "Then there will definitely be a lot of people going to the scene to 'capture' 'wild geese' and ask for their autographs."

Wang Zaixing remarked, "Does 'Dayan' now enjoy celebrity treatment? But that's to be expected; within the small circle of e-commerce, he's a top star."

Meanwhile, Lin Mu was dealing with a tricky little matter.

Among the 16 Tmall merchants, one is a beef jerky manufacturer from Inner Mongolia. They found it inconvenient to bring their own materials and wanted to inquire whether the materials needed on-site could be purchased locally in Hangzhou.

After some thought, Lin Mu instructed the manufacturers to arrive in Hangzhou ahead of time to prepare for the exhibition. Alibaba had already commissioned a professional exhibition company to handle matters such as booth construction and material procurement, and merchants could directly contact the contractor.

Merchants are responsible for their own expenses at this exhibition, and the prices are not low: the exhibition lasts for three days, with a basic registration fee of 2000 yuan and an additional activity fee of 1000 yuan per day. If a large booth is desired, an additional venue fee will be charged.

Even so, merchants still flocked to participate, for no other reason than that this was an exhibition organized by "Dayan".

Today, "Dayan" is a rising star on seller forums, and almost every operational activity associated with him makes money.

Lin Mu spent a lot of time and effort handling all the coordination matters one by one, and quietly waited for the exhibition to open on February 1.