MMB Chapter 38 Marketing by Impersonation
Chapter 38 Marketing by Impersonation
On National Day, Luo Jinnian was also unable to find a home.
He's still hanging out with Director Mo, while the filming of "Grandma" is progressing smoothly.
"Yes, at this point, the soul inside your body is already an old person, so your mindset when you jump around is definitely different from that of an ordinary child."
Director Mo meticulously explained the play to the young master.
At noon, Gu Yanxi's mother brought lunch, and Luo Jinnian and the director ate a meal together.
"Is it alright?"
"This pork knuckle smells amazing! Where did you buy it, sister?"
The word "sister" made Mrs. Gu smile from ear to ear: "These weren't bought, I made them all myself."
Sister... Ugh, this guy is pretending to be a child again.
Others may not understand Luo Jinnian, but his good brother Gu Yanxi certainly does. He can only blame his mother for being naive and easily fooled.
Luo Jinnian: "Are you staring at me like that because you want the pork knuckle I'm holding?"
"Get lost... Your script for 'Grandma' is really creepy."
Gu Yanxi naturally couldn't say that she was worried about her brother having a thing for her mother, so to cover up her embarrassment, she started talking about other things.
"Don't come to me if you're afraid to pee at night."
After saying that, they started running and chasing each other.
Luo Jinnian is truly different in front of the short-haired girl. In front of Fei Yuxi and Chu Qingning, he always exudes a sense of composure and control, but in front of Gu Yanxi, he acts like a silly child.
Clang.
Luo Jinnian tripped and fell to the ground. The girl first looked at him with concern to make sure he was alright, then laughed freely.
"What? What the hell?"
Just as the teenagers were playing around, Weibo officially teased that a "young writer" would soon be joining the platform.
"Having two young authors like Guo Jingming and Han Han is already enough, but I didn't expect there to be other experts as well."
"Han Han's multi-million dollar endorsement deal is still fresh in everyone's mind. Could he be some kind of once-in-a-century genius?"
"Judging from this description, could it be that early spring tea that's been all the rage lately? That would be terrible, because Han Han is so obsessed with Weibo that he's neglecting his creative work."
"Do you think everyone is like Han Han, who is argumentative, disrespectful to elders, and doesn't like to read? Our Brother Tea has always been quietly creating."
In his previous life, Han Han was a "youth leader" who became famous as a writer at the age of 17 in the New Concept Writing Competition. In this timeline, his brilliance has not diminished. In fact, because literature is more developed in this timeline, he postponed his driving lessons and wrote more works.
Although cars and books are both indispensable for proving his personal brand—Han Han's persona wouldn't be consistent without learning to drive—the higher ceiling of this world's literature also destined him to have a greater influence as a "youth leader."
In the past, some people said that literature would only have dignity if writers' worth exceeded that of celebrities. However, in the case of Han Han's multi-million dollar endorsement, it seems to have little to do with literature. It is just another peak in the trend of writers becoming celebrities and a successful marketing campaign by a commercial brand.
This exorbitant endorsement deal was like a shark encountering blood for the media, with both critical and neutral comments flooding the newspapers.
The impact of writers becoming celebrities on literature needs time to prove whether it's good or bad, but the increase in their value is an undeniable reality.
Just like Luo Jinnian this time, Weibo was actually using the label of Xiao Hanhan to attract traffic to him.
If you ask him if he's willing, he definitely won't, but the traffic is real. Then, if you market it and create a "Nanhan Beiluo" phenomenon, Weibo will be laughing in its dreams if it really goes that smoothly.
Using a "piggybacking" tactic to elevate one's own status is normally a very good marketing strategy, but that's for others. As for Luo Jinnian, who can consistently produce hit works, it's hard to say who will benefit in the future.
Previously, writers who became stars mostly earned money through publishing, that is, by selling books.
With Han Han's multi-million yuan endorsement fee as a landmark, the stardom of domestic writers has truly begun. However, in the short term, no other writer can reach this level of influence, so everyone wants to capitalize on Han Han's popularity.
The date arrived as scheduled on October 3rd.
Just as many expected, the "young writer" referred to Zaochun Decha, but his first Weibo post was completely unexpected—
[@Luo Jinnian, your rendition of "Ode to Young China" at the performance was absolutely fantastic.]
It also comes with a link.
Following this chain of links leads to a young boy's stage performance.
"Isn't this the young man with the devastatingly handsome face that went viral online a few days ago? Turns out he's good friends with this up-and-coming author."
"Ah, so that's the name of the song he sang. I watched the video over a dozen times, but I only looked at his face and didn't listen to any of the lyrics."
"I remember now, that boy in Hanfu, right? He was so handsome it was indescribable."
Yes, in fantasy, the audience is overwhelmed by the quality of the work, but in reality, the popularity of Luo Jin's performance video is probably 80% due to his good looks, which could have made him a star on the spot.
(It's Luo Jinnian)
[@EarlySpringTea, this is all thanks to your lyrics. Everyone on Weibo, please support my friend's work; he's truly talented.]
His debut work, "Grandma," will soon be released as an online film on the Lemon Video website. Everyone should definitely watch it! (ˉ͈̀꒳ˉ͈́)✧
Uncle Qin watched from behind as Luo Jinnian switched back and forth between his two accounts.
"Bro, do we really think a lot of people will come to see our movie if we do this?"
Luo Jinnian patted Gu Yanxi's head, "Whether it works or not, we should try it. Anyway, we might as well use the traffic on Weibo."
Actually, filming for "Grandma" has already been completed, but post-production will take a few more days.
"Grandma" is just a short film, and Director Mo is a big director with a mature team. Making a web movie is a huge blow to him.
The texture of this finished product is, to say the least, much better than the paste-like consistency of the previous one.
"That's true. I'm very happy to be the lead actress in 'Grandma'."
The back-and-forth between the two has stirred up emotions online. As a magazine, "Grandma" is destined to have a limited audience, and many people haven't even read this work yet.
Since it's going to be made into a movie, they might as well watch the fun.
"By the way, I think Han Han's movie 'Glorious Day' is still showing. These two movies are going to be a big hit during the National Day holiday."
"No, did you guys even understand what he said? Online movies? Judging from the name, they're definitely going to be streamed online. You can't even see those two movies, let alone fight them."
Oh, I see. Many people who heard this felt regretful.
Director Mo, who had been listening quietly in the back, suddenly brightened up. "So, if we can't touch them, we can't fight them? Maybe not?"
Since I'm going to be a commercial director from now on, I need to go all out on marketing. I need to shed the reserve of an art-house director and put all the behind-the-scenes maneuvering I used to do for awards on the table to please the audience.
(Sunglasses is my favorite director)
[@EarlySpringTea, through this collaboration, I've truly experienced the talent of the best young writers in the industry. These young people lack sportsmanship; I really feel like I could retire.]
"The most outstanding young writer"—what kind of praise is this? Looking at the big director's Weibo post, Luo Jinnian felt a chill run down his spine.