MMB Chapter 12 Music Festival Commemorative Edition MP3
Chapter 12 Music Festival Commemorative Edition MP3
If you want to customize an MP3 player, you have to go to Shenzhen to find a manufacturer.
Lin Feng definitely wants to go to Shenzhen. But not now; he can't just rush there like a headless fly.
His past experience told him that Shenzhen Special Economic Zone was full of money, but also full of pitfalls. If you went in blindly with cash in your hands, the best outcome would be being ripped off, and the worst outcome would be losing both your money and your life.
There's a method to it.
Lin Feng lit a cigarette and walked slowly down the street, his mind racing.
The first question: quantity.
Custom production comes in two types: one is mold making for changes to the appearance, which costs tens of thousands of yuan. Manufacturers simply won't accept orders for less than tens of thousands of units.
Another method is to add a logo and lettering to an existing molded casing using silkscreen printing technology.
In this scenario, you'd need at least 200 units to start. Big manufacturers wouldn't even bother with you, but smaller manufacturers might be interested.
From an economic perspective, Lin Feng could only choose the second type of seal.
The second question: money.
Lin Feng's total assets are around 40,000 yuan. This includes the profits from selling MP3 players and the 10,000 yuan initial investment given to him by his father.
What can you do with 40,000 yuan?
The factory price of a generic MP3 player is around 300 yuan.
The cost of 200 units is approximately 6 yuan. We don't have enough money…
The third issue: market risk.
Even if we raise enough money to bring back 200 units, what if we can't sell them?
The music festival hasn't even started yet; it's all still just talk. Whether students will be willing to buy custom-made MP3 players remains to be seen.
If the goods don't sell, they'll be stuck with over 60,000 yuan worth of stock.
At that point, forget about making money; I'll even lose the pledge I made to my father. I'll have no choice but to obediently return to my hometown to take the civil service exam.
Reborn, only to repeat the same mistakes?
Of course not! We need to change our approach.
You can't always pay for the goods yourself; you have to find a way to get the buyers to pay first.
A word popped into his head: crowdfunding.
At that time, there was no concept of "crowdfunding," it was called "pre-order." Pre-order a limited edition MP3 player for the music festival.
Reservations alone are not enough.
Lin Feng's idea was to limit pre-orders and create a sense of scarcity.
Back at school, Lin Feng called a meeting with the six group leaders of the music festival organizing committee.
Firstly, to keep track of the preparations of each group; secondly, to prepare to launch the promotional work for the digital music festival; and thirdly, to prepare to release a commemorative MP3.
Lin Feng quickly browsed through the promotional copy written by Su Wan. It was well-written, highlighting concepts such as "a music festival for students" and "the collision of digital technology and music."
But the impact wasn't enough.
"We need to add a hook!" Lin Feng pointed out. "We need to add a line like, 'A mystery singer will be making a surprise appearance at the digital music festival.' Don't write the singer's name, just write 'Mystery Singer.'"
"Who's the mysterious singer, President?" Su Wan asked curiously.
"Not yet," Lin Feng smiled, "but it will happen soon. Remember, keep the publicity mysterious and leave room for imagination. You can hint that it's a 'genius singer who has become a viral sensation online,' and raise the bar."
"Furthermore, the initial promotion will only focus on the concept, not the details. The date will be simply stated as 'Grand Opening in December,' without specifying the location. The core message is to tell everyone: A cool digital music festival, one that belongs to us university students, is coming!"
"Which specific day? Which programs need to be listed?"
"Put it in slowly, a little at a time, to keep it fresh." Lin Feng has a deep strategy. "For the first phase of promotion, we only did one thing: promote the name 'Digital Music Festival' and the feeling of 'it's cool, mysterious, and a must-attend'."
Su Wan nodded, twirling her pen in her hand: "Understood. I'll revise it according to this idea, and the final version will be out tonight!"
"Okay." Lin Feng nodded. "The music festival is the root, and the souvenirs are the fruit. After the digital music festival flag is raised, the next step will be to launch our souvenirs."
"I'm preparing to release an 'Official Commemorative Edition MP3 for the Digital Music Festival,' limited to 300 units, a one-time only, and never to be reproduced."
"A commemorative edition MP3?" Wang Peng scratched his head.
Lin Feng picked up an MP3 player. "It looks the same, but we can print our music festival's exclusive logo and a unique serial number on it. The packaging also needs to be redesigned, and it will include a music festival-themed playlist and a special thank-you card."
"Second, pre-sale. No... it's 'early access'. The price is set at 699, which is 49 more expensive than the current machines. But you have to pay a 200 deposit to secure your purchase. On the day of the music festival, you can pay the balance with your pre-order code and pick up your machine."
Wang Peng asked with some concern, "699? Brother Feng, will anyone buy that?"
"Yes, it will. This is a 'commemorative edition'," Lin Feng said confidently. "You're not just buying the hardware, you're buying a sense of participation, a memento. For the extra 49 yuan, you're buying a bragging right in the future: 'Look, I attended the first digital music festival back then, and I even have a limited edition MP3 player as proof.' Is it worth it?"
"But..." Su Wan was also a little worried, "What if no one places an order? Or what if we can't get 300 orders?"
Lin Feng had already planned it out: "If it exceeds 200 units, we'll proceed. If it's less than 200, we'll offer a refund. But in the advertising, we must insist on 'limited to 300 units worldwide, first come, first served.'"
Su Wan then asked, "How should we promote it? Should we release the promotional images of the commemorative MP3 player first?"
Lin Feng shook his head: "I won't post any pictures."
Everyone was stunned.
"No pictures? How are people supposed to know what they bought?"
Lin Feng smiled and said, "That's exactly what we want to pique people's curiosity."
He lit a cigarette and said slowly:
"If asked, just say that the custom-made MP3 players will be selected and made on-site in Shenzhen. The design will be kept secret for now, but we guarantee that the quality will be no less than any batch sold before. The final design will be revealed on the day of the music festival."
"This way, people who want to buy it will think: What will it be like? Will it be cool? Will it be a limited edition and hard to get? The more they think about it, the more curious they become, and the more they want it."
Su Wan's mind was buzzing; she thought to herself, "Is this even possible?"
Lin Feng nodded: "Let's start promoting the music festival first, to build up the buzz. A week later, we'll launch the promotion for the commemorative coin MP3."
He looked at Liu Qian: "By the way, the deposit will be collected by Fengchi Digital Studio, and they will issue a receipt. That way, the other party will feel more at ease."
Liu Qian nodded.
The group exchanged bewildered glances, still somewhat skeptical of Lin Feng's move to start pre-sales without even seeing the product.
Only Lin Feng was full of confidence.
"This needs to be done quickly. The publicity plan will be finalized tomorrow, the music festival promotion will begin the day after, and the pre-order channel for the commemorative MP3 will open next week. The pre-order period will only be three days; after three days, the channel will close and no more pre-orders will be accepted."
"Why is it only open for three days?" Su Wan asked.
"Create a sense of urgency." Lin Feng had a hunter's smile on his face. "Three days is enough time for the news to spread and for hesitant people to make up their minds. But if it goes on any longer, the hype will die down, and doubts will start to emerge. What we need is this kind of 'if we miss it, it' panic'."
Finally, Lin Feng emphasized the value proposition of the promotion to Su Wan: it's not just a souvenir MP3 player, but also a VIP admission pass for the music festival!
The next day, the campus and forums of Xichuan University of Technology were suddenly filled with a set of avant-garde posters.
The main visual is a dazzling light passing through an abstract digital musical note, forming a musical spectrum.
The poster's prominent headline reads: "Xichuan University of Technology's First Digital Music Festival: Your Voice is the Soundtrack of the Future!"
The keywords below are: "December, a mystery singer will join the lineup. More surprises are coming soon."
There was no specific date, no location details, just a futuristic music festival logo and the words "Coming Soon".
It's incredibly mysterious.
The forum instantly erupted in excitement.
"Wow! A digital music festival? That sounds so cool!"
"Who is the mystery singer? Could it be Jay Chou?"
"Dream on! Jay Chou coming to our school?"
"Who else could it be? Andy Lau?"
"It's even less likely that Dehua..."
"What does your voice mean? Even ordinary people can do this?"
The buzz exploded instantly. Everyone was guessing who the "mystery singer" was and what the music festival was all about.
This was exactly what Lin Feng wanted. The first step was to successfully attract attention.
On the third day, while everyone was still talking about the "mystery singer," the second wave of publicity followed.
Su Wan's post on the campus BBS has been pushed to the front page.
The title is: [Exclusive] Guessing the Mystery Singer at the Digital Music Festival! Who is your "mystery singer"?
Su Wan is a skilled writer; her writing is very persuasive.
Students, the first Xichuan University of Technology Digital Music Festival is coming this December for Christmas!
But the biggest mystery is: who is the mysterious singer?
It is said that it was "him".
who is he?
Is it Jay Chou? Is it Pu Shu? Is it Yu Quan? Or...someone else?
Feel free to leave a comment below! Those who guess correctly will have a chance to win a VIP seat at the music festival and a limited-edition commemorative MP3 player!