MMB Chapter 393
Chapter 393
Chapter 393
The Three Kingdoms is a weird country!
This kind of weirdness is not only reflected in the comparison, but also in other aspects, which are very weird.
Therefore, for this market, it is better to be conservative after all. Of course, it is also necessary to consciously ignore the base of the population. It can only be said that the population has exploded rapidly within ten years. In this way, their mobile phones are actually Potential users are far less than the population base.
In the next ten years, perhaps the population welfare of this country will completely explode. The large population base makes their entire market extremely huge, and it will become one of the world’s largest markets at that time.
Think about it in China. In those days, countless brands were built and operated in China. At the beginning, there was not such a huge market. This is because of the age of the population and economic factors.
Both are indispensable!
Even if there is the former, because of the explosive population growth, more than ten years later, that group of people will come of age and have a certain purchasing power, but the overall economic level is not good, and you have nothing to do. The economic level is not good, it represents you I have reached my age and have shopping needs, but you have no money in your pocket, so you can’t afford it.
And now!
The domestic group of people are all grown-ups, and they have independently produced 667 workers. In addition, the overall economic level has risen. If you have money in your pockets, you can start a buy-buy-buy model. The purchasing power is leveraged. This has led to the absolute Is the world’s largest high-level executive, not one of them.
In terms of purchasing power, even those developed countries are inferior to the domestic ones, because the economic level has risen, and then there is the demographic dividend, one of the huge demographic dividends, which catalyzes the increase in demand in all aspects, and the last thing to buy That’s too much. Look at those brands. If they leave the domestic market, their entire brand may be ruined.
To be honest, in fact, there are already many big brands that have problems now. It is not because of the decline in domestic purchasing power, but because of the impact of e-commerce. Those big brands are not able to make a difference and fail to enter the online shopping field. They rely on them. As everyone’s buying methods change, their physical stores are not doing very well, which leads to a substantial drop in their sales. In the end, they have to close their physical stores.
There are also some brands that, due to various reasons, have finally gone to annihilation, which is very wonderful.
Of course, this is their own dying, and they can’t blame others.
Now, it is not so obvious. After two years, this phenomenon will become more obvious. There are also some brands that keep up with the trend of the times, embrace new models, and achieve even more brilliant results.
In short!
The current Afghan market can be regarded as the domestic market of ten years ago. Now major brands are deploying the Afghan market, just thinking that the Afghan market will one day usher in a big explosion like the domestic market, then they Just made a profit.
This point does not have a very big impact on the legendary mobile phone, the positioning of the legendary mobile phone is still a cheap machine after all.
“It’s in a pioneering state now, and it’s still the first year. It should be conservative.”
An Ran also agreed. He said that we must pay attention to the three countries market, and we must also pay great attention. After all, this is related to the future of the legendary mobile phone brand. After all, an African market is still limited, and the total population is not more than a billion. The population of the three Afghan countries can already be equated with the whole of Africa. A country is comparable to a continent, and the economy is also stronger than that of Africa: “The African market is our foundation. It also needs to be paid special attention.”
“The base of the population alone is worthy of our attention. Although the current three countries of Azerbaijan are very weird, the population shows that the market is huge, and they will burst out with strong purchasing power one day in the future. There is no need to doubt. What about the African market? The total population is just that little bit, plus their habits, and their lazy temperament.”
“Even if the entire continent is over there, the purchasing power can be maximized, how much can it be achieved in the end? Excluding those who are poor and cannot afford mobile phones, there are children and the elderly, there are many women, etc., I guess the rest It’s not even 50 million. In other words, even if the remaining 50 million are all purchased for our legendary mobile phones, then the annual shipment will be 50 million.”
“Maybe in two or three days, the quantity over there can be increased. Let it double to 100 million. Don’t count it as 100 million. Give it 100 million. Then the shipment volume will be at most 100 million. The more important thing is that there must be some users who cannot always replace new phones. In other words, in two or three years, the annual shipments there will reach 100 million at most. This is almost the limit of the limit, there can be no more.”
“With the quality of our legendary mobile phone, there is no problem after three years of use. The new trend will weaken year by year. Then the 100 million units representing the limit will decline year by year as time goes by, until the last one. How much the annual shipment volume can reach, I feel that it may fall to about 30-50 million, this is not the annual shipment volume that a mobile phone brand should have.”
“Especially as we deepen our layout there, as well as the cost of offline channels, it may increase year by year, and the cost will increase more or less. If it takes a year or two, the problem will not be It’s too obvious. If there is a continuous decline in data for three to five years, whether the legendary brand can be retained will be another matter.”
“If you want to make this brand long-term and go further, you must have the support of emerging markets. This is not much different from practicing martial arts. If you don’t advance or retreat, you must maintain enough hunger, and you must continue. If you move forward and stop for a while, you may go backwards. You guys…you need to know that what we do is a cheap machine, we rely on quantity to win, and the profit itself is so small.”
“Even if someone else makes mid-range models, their profits are still considerable, and they only need to produce 20 million units, which may be worth the amount of 80 million units shipped, or even if they produce The profit of 20 million machines is higher than ours. Whether it is for the company’s brand or for profit, more poor countries’ markets need to be laid down so that the legendary technology company will continue to exist. If not, think It is impossible to survive.”
“The mobile phone industry is really not much different from the Internet industry. The elimination rate is too high and too high, and it is also unusually fast. Refer to the past mobile phone brands. How they fell and how their shipments are Those that are closely related must not be ignored.”
An Ran took the opportunity to teach a group of executives a good lesson.
…….