MMB Chapter 321 Advertising
Chapter 321 Advertising
Chapter 321 Advertising
The next day, Zhang Junping was not in a hurry to advertise on the TV station, but brought Huang Xue to the furniture factory near Liulichang.
At this time, Liulichang was in chaos, and everyone was busy moving. Most of the raw materials, semi-finished furniture parts, and some woodworking machinery, including those old furniture collected by Zhang Junping, had already moved to the Jinsong factory area.
"Xiaoxue is here?" The elder sister who was instructing everyone to move, saw Zhang Junping and Huang Xue at a glance, stepped forward to hold Huang Xue's hand with a smile, and said relatives.
"Eldest sister, are you almost done moving?" Huang Xue held her arm and greeted with a charming smile.
"It's coming soon, and the move will be finished in two days. I usually don't see too many things, but after moving it, I realized that there are quite a lot of things." The eldest sister said with a smile.
"You guys are chatting, I'm going to the studio to do something!" The two women chatted enthusiastically, leaving Zhang Junping aside, Zhang Junping said with a smile.
As a result, the two women ignored him at all and continued to chat passionately there. Zhang Junping smiled awkwardly, turned and left.
Walking into the studio, Zhang Junping took out the drawing board, found the canvas, pencils, brushes, paint boxes and other tools for oil painting, and started to paint.
Although Zhang Junping is studying traditional Chinese painting, he knows everything in one way.
His attainments in oil painting are not low.
At least a little higher than most CAFA graduates.
Fix the canvas on the drawing board, first outline the content to be drawn on the canvas with a pencil, and then color it.
What Zhang Junping wants to draw is the exterior rendering of the decoration city.
Advertise on CCTV, newspapers and other media. Text ads alone are not effective. It is best to have pictures, so that people can know your strength.
But now the decoration city has not been completed, and the outer walls are not decorated, so naturally there is no way to take pictures. If this is placed in later generations, naturally it will not be so troublesome. On the computer, you can quickly create a beautiful picture with drawing software. The effect diagram comes out.
Now, just draw it.
Decoration City is a business that Zhang Junping found for Huang Xue to pass the time and accumulate experience.
It is said to pass the time and accumulate experience, but if you do it well, you will definitely get money. It is not an exaggeration to call it a cash cow.
Zhang Junping spent the whole morning drawing a realistic rendering of the exterior of the decorated city.
The decoration city has five floors, the first floor is porcelain, the second floor is hardware, the third floor is kitchen and bathroom, the fourth floor is fabric, and the fifth floor is furniture.
This is all written in the renderings, which is clear at a glance.
After painting, Zhang Junping ran to the photo studio with the renderings and took a few photos.
It was expedited at a high price, and the photos were received on the same day.
After finishing all this work, it was already past three o'clock in the afternoon, and Zhang Junping took Huang Xue to CCTV.
There are not many advertisements in this era, but there are definitely. As early as 79, CCTV had already started to undertake advertising business.
The first to advertise on CCTV was Happy Coke, but it is a pity that it has long been submerged in history.
It is worth mentioning that CCTV is not the earliest TV advertisement, the earliest is the Shanghai TV station, the advertisement of ginseng tonic wine.
CCTV in this era is still very dilapidated, and the advertising business department is a small room with two desks, two chairs, and a connecting chair, which are made for customers.
"Hello, comrade!" Zhang Junping knocked on the door with a smile and walked in.
"Hello comrade! You have... Are you Master Zhang Junping?" A middle-aged woman in her 30s recognized Zhang Junping in the office and exclaimed in surprise.
"Ahem, er, I'm Zhang Junping. I don't dare to be a master. I'm just a junior apprentice, and I'm still a thousand miles away from a master!" Zhang Junping explained with an embarrassed smile.
This is what he is most afraid of. Walking on the street, people will often recognize him, and then hold his hand and call Master Zhang, which always feels like cursing someone.
"Master Zhang, you are so humble!"
"It's really not modest!" Zhang Junping explained again feebly.
The state propaganda is too much, so that now, Zhang Junping has really become a famous young artist, calligraphy, painting and woodworking master all over the country.
The middle-aged woman enthusiastically let Zhang Junping sit on the connecting chair, and then asked, "Master Zhang, are you here?"
"I want to do an ad!"
"No problem, what do you want to advertise? An advertisement for a furniture factory?"
"No, Jinsong Street and I jointly built a large shopping mall called Xingfu Decoration City, which specializes in selling building decoration materials, kitchen and bathroom, bedding, and furniture.
I came here to advertise for Happy Decoration City..." Zhang Junping took out a photo and handed it to the middle-aged woman while talking.
The office conditions of CCTV's advertising department are simple, and the advertising fee is really cheap, which is unimaginably cheap.
What Zhang Junping wanted was a 3-second advertisement before and after the news broadcast, and it only cost [-] yuan a month.This is because Zhang Junping didn't negotiate the price. According to what the staff in the advertising department said, it could be cheaper.
I directly asked for three months of advertising, a total of 9 yuan, without Zhang Junping negotiating the price, and they directly gave me a discount, giving me an extra half a month of advertising time.
Naturally, the advertising words have been thought of long ago: one-stop service, one-stop shopping, happy decoration city to decorate a happy new home.
Zhang Junping naturally thanked him, and before leaving, he took out two bags of white rabbit toffee from his bag and put them on the table.
China is a country of etiquette. Since ancient times, there has been a saying that many people are not surprised by politeness.
Zhang Junping is very transparent in this regard. Although he doesn't smoke, he never lacks cigarettes in his backpack. When doing business, he can take out two packs of cigarettes, and things will be much easier.
In addition to cigarettes, there is white rabbit toffee.
White Rabbit toffee was a very good gift in the 80s, loved by children and women, so Zhang Junping never lacked white rabbit toffee in his bag.
After leaving CCTV, Zhang Junping went to more than a dozen national newspapers, including People's Daily, Global Times, Guangming Daily, and Youth Daily, and also bought half-page advertisements for three months at a time.
In addition, the newspaper was invited to conduct interviews in Happy Decoration City and publish a commentary article, which can be regarded as a soft advertisement, which did not cost money.
One-stop shopping itself is a new thing, a bit newsy, and Zhang Junping spent so much money on advertising, naturally...
In this day and age, TV advertising is really cheap, and newspaper advertising is really not cheap.
Not cheap at all compared to TV commercials.
Just three months of TV and newspaper advertisements cost Zhang Junping 50.
After dealing with the advertisement in the decoration city, Zhang Junping directly boarded the train to Shanghai without waiting for the furniture factory to move.
Zhang Junping asked Jin Yongshun to find the inheritor of the Kesi craft, and there was one more thing he had to do by himself.
There is really no one to help.
Zhang Junping went to Shanghai to invite someone.
Kesi is on the agenda, and research on the production process of another ivory silk mat should also be carried out.
(End of this chapter)