MMB Chapter 97: Just waiting for the grand opening and big sales!
Chapter 97: Just waiting for the grand opening and big sales!
Chapter 97: Just waiting for the grand opening and big sales!
Ever since he learned that Xu Chunsheng was going to open a shop in town, Uncle Xu had been planning how to help him.
I'm fairly skilled at crafts, so I've already prepared all the necessary wood. All I need to do is understand the storefront layout and plan the placement of the counters and wine racks before I can start assembling them myself.
Xu Chunsheng was genuinely pleasantly surprised that his uncle wanted to build a cabinet for his shop. His original plan was to just use a table as a counter and place wine jars directly behind it.
"Thank you very much, Uncle."
In the days that followed, they would deliver some wine to the store every time.
However, Xu Chunsheng and Cheng Runshu continued to sell wine at their stall, and were not in a hurry to open the shop.
They simply inform both new and old customers about the location of their new store while selling alcohol.
"Auntie, Uncle, we're planning to open a shop at the intersection of Xingoukou Road. If you can't find us at this location, just go to the shop there."
""
"Is Mr. Xu getting ready to open his shop?"
When will it open?
Are there any opening promotions or special offers?
Every time a customer came in, Xu Chunsheng would bring up the matter of opening a store. He answered their similar questions patiently: "The opening date hasn't been determined yet, but the shop has already been chosen."
"I'll definitely let you know once the time is confirmed."
"There will definitely be opening events, everyone please come and support us!"
This scene played out two or three times in a row, with Xu Chunsheng and Cheng Runshu raising the customers' expectations to the max.
In order to spread the word about the location of his future new store, every customer who comes to buy wine will receive a "raffle ticket" in addition to the gifts they already receive.
An elderly woman who received a "raffle ticket" was so curious about what she could win that she asked Cheng Runshu, "Young boss, what can I win with this raffle ticket?"
Cheng Runshu squinted and smiled gently: "There are plenty of things to give away. It might be a small bottle of wine, or it might be a discount on wine purchased that day. There's even a chance to win something for free."
"Even the bedside table, which requires you to buy 100 kilograms to get, will be available then!"
Upon hearing this explanation, the customers who came to buy wine instantly became excited: "Really? Then I'll have to come back more often and get more raffle tickets."
Xu Chunsheng said with a smile, "Brother, you can buy it. Each person can draw a maximum of three times. You can give the extra tickets to your family and friends to draw."
Xu Chunsheng wasn't worried at all that customers would come back to buy small amounts of wine repeatedly in order to get more raffle tickets.
He had already set the rules: no raffle tickets would be given for purchases less than one pound in a single transaction, effectively blocking the possibility of receiving these small, scattered coupons.
Or, like before, you can come and buy several times, accumulate a pound, and you can also get a raffle ticket.
In the early 1990s, in remote areas of southern Sichuan, there were relatively few people buying alcohol, and those who did buy only what they needed.
Some people only buy one or two ounces at a time, occasionally taking a sip to satisfy their craving; most ordinary families buy a pound of wine and drink it for a day or two; only families with many members and who like wine will buy about ten more pounds when they go to the market.
Although Xu Chunsheng had never done marketing in his previous life, he had seen many new store opening events and supermarket promotional tactics, so he knew them inside and out.
With the two of them promoting the business at each event, many people learned that Xu Chunsheng was opening a new store and that there would be a lucky draw at the opening. Many wine lovers came specifically to buy wine.
Time flies, and the opening day hasn't arrived yet.
But when the day of the Liu family's wedding arrived...
A few days in advance, Xu Chunsheng helped his uncle deliver the furniture they had ordered to the Liu family.
Smaller items were already assembled at home, while larger items were transported directly to the Liu family's yard and assembled there to avoid damage to the paint from bumps and knocks during the journey.
Xu Chunsheng also took this opportunity to bring over the wedding wine ordered by the Liu family: "Uncle, Aunt, you said last time that you would reserve wine for thirty tables, one jin per table. This contains thirty-two jin. I prepared two extra jin for you in case it's not enough. Consider the extra five jin as my wedding gift."
"Wishing the newlyweds a long and happy marriage, and may they soon have a grandson."
Upon hearing this, the Liu couple's faces immediately lit up with smiles.
Uncle Liu quickly stepped forward to take the wine barrel, patting Xu Chunsheng's arm and praising him repeatedly, "Chunsheng, you've really thought of everything! You even prepared an extra five jin. You're so thoughtful!"
Aunt Liu nodded in agreement, her face full of gratitude: "Thank you for your blessing, Chunsheng. I will definitely ask my relatives and friends to patronize your business."
Xu Chunsheng smiled and casually took out a stack of raffle tickets from his pocket and handed them over: "Uncle, Auntie, my winery will be having a raffle in a couple of days for its opening. I'll give you some extra raffle tickets for this batch of wedding wine."
"When you hold a banquet, you can give the guests a small prize as a gift. When the winery opens in a while, they can use the vouchers to enter a lucky draw. There are wines and small gifts to be won, making it a lively event."
When the Liu couple first heard that Xu Chunsheng wanted to use their family's happy occasion to give out raffle tickets, they were a little reluctant, fearing that they would be gossiped about for promoting something outside their own family.
But then I thought about it again, and the 35 jin of corn liquor that Xu Chuansheng sent was right there in front of me.
The wine has a pure taste, is not diluted, and has a mellow and authentic quality. As long as it is not compared with those big brands, it is a good wine that can be presented in this small town.
Using such fine wine for one's own wedding makes one look good, and distributing raffle tickets as a bonus makes one appear generous and respectable.
Uncle Liu took the raffle ticket, hesitated for a moment, and then agreed: "That's a great idea! The point of a happy occasion is to celebrate. This is a good opportunity to promote your business. I'll hand it out to all the guests and let everyone join in the fun."
After resolving the delivery issue for the Liu family, Xu Chunsheng shifted his focus to his own business.
The opening of a new store inevitably involves tidying up the shop, setting up the winery, and arranging how to execute the previously planned lucky draw event.
After putting in the wine rack that his uncle gave him, Xu Chunsheng made some "gift baskets" to put on it, and the rest were various jars of wine.
During this period, only Xu's father and mother were taking care of the livestock at home, while Xu Chunsheng and his sisters were busy in town.
After they neatly arranged the bulk wine barrels and finished wine jars...
I've just started preparing the prize list and prize inventory for the raffle box.
Xu Chunsheng even bought several large sheets of red paper, cut them to be two fingers wide and five centimeters long, and then wrote various awards on them:
Some offer a full pound of corn liquor, others half a pound, and there are also down-to-earth little items like soap, matches, and candy. There are also coupons for free or 50% off, and of course, a grand prize bedside table.
Then, each slip of paper was stamped with its own seal, rolled up individually, and placed in the raffle box to prevent counterfeiting.
While they were making preparations, they were also waiting for the Liu family's wedding banquet to spread their fame and then have a grand opening.