MMB Chapter 13 Originating in Africa, Serving Africa
Chapter 13 Originating in Africa, Serving Africa
"Congratulations, Adebayor, welcome to Transsion!"
From today onwards, you are employee number 001 in Nigeria. I hope you can continue to expand... I hope that from now on, Transsion's monthly sales in Nigeria will reach at least 20 units...
Adebayor's forehead was sweating, but his eyes were full of excitement.
"Boss, I guarantee I'll complete the task."
"Tomorrow's grand press conference will be your first one, and I hope that the entire Nigerian community will remember Transsion's name."
[Ding, congratulations to the host for subduing a general.]
Mission progress 90%.
The African launch event will be a crucial turning point; its success or failure will determine the speed at which the mission is completed.
Shen Fei's face was full of a confident smile. There was still 10% of the progress to be made. As long as the T80 was launched, these tasks could be easily completed.
……
On December 28th, at LAX Central Plaza, which is called a plaza, it was actually just a rather desolate flat area with no infrastructure. Even the open-air stage for the press conference was set up on-site by Transsion.
But today, the place is packed with tens of thousands of ordinary people who were drawn here by GG. Every place where people can stand is full, and it's pitch black as far as the eye can see...
Security personnel were barely managing to maintain order in the front row, preventing them from rushing onto the stage.
At 9:50 a.m., Adebayo, dressed in a brand-new suit, began warming up. The makeshift team behind Transsion's African branch was about to launch its first press conference.
"Everything is ready." The local event company gave an OK sign.
"Mr. Adebayo, I've been working in events at Lacks for 10 years, and this is the first time I've seen so many people at an event, especially a mobile phone launch."
After saying that, the person in charge looked out the window again and sighed once more.
The area was already surrounded by spectators, and many more were even rushing over...
Adebayor took a deep breath.
A month ago, he was just a small vendor in the Bal Market, barely selling any phones each day, and losing a lot of his belongings to gangsters, leaving him with very little profit.
But today he is a senior executive at a foreign company, and he is also hosting a development conference that could potentially change the Nigerian mobile phone market.
Fate can really change overnight.
"Boss..." Before going on stage, Adebayo walked up to Shen Fei again: "Everything is ready."
Shen Fei patted him on the shoulder: "Tonight you are the star. Remember not to just talk about the specs, but about the experience and the cost-effectiveness."
This is our advantage in transmitting sound.
"clear!"
The press conference started promptly at 10 o'clock. Adebayor walked onto the stage, and the audience immediately burst into enthusiastic applause.
Although many people don't know this young man, his previous Google Ads post clearly stated: Transsion phone, the African miracle phone, dual SIM dual standby, starting at $30!
A brand new phone costs only $30, which most people can afford if they grit their teeth, so everyone's enthusiasm is very high.
"Good evening, residents of Lax," Adebayo began in Hausa, eliciting a surprised cheer.
"I am Adebayor, and a month ago I was selling second-hand mobile phones in the Bar market. I am standing here today because I met a company that is willing to believe in young Nigerians."
TECNO transmits sound.
He quickly switched to English: "Transsion believes that Africans deserve better mobile phones."
Not outdated models discarded by Europe and America, not cheap products with incomplete functions, but mobile phones that are truly designed for us, solve our pain points, and have comprehensive functions, and most importantly, are priced reasonably.
A line of text appeared on the big screen: "For Africa, By Africa"
The applause erupted into full-blown applause.
"In Africa, we face three major problems: difficulty in charging, poor signal, and poor camera performance." Adebayo picked up a mobile phone. "Today, Transsion will solve all of these problems."
As a drumbeat sounded, 10 models appeared on the stage: five men and five women, all of whom were typical dark-skinned Nigerians.
They possessed mobile phones from different brands: Nokia, Samsung, Motorola, and Transsion T1.
"Let's do a simple comparison," Adebayor said, pointing to them. "Models, please take a selfie with your phones. The photos will be projected onto the big screen in real time."
The models started with a selfie round, using a Nokia N73.
Because it was daytime, the model was still identified, but when the photo was projected, the model's skin tone was dull and the details were still blurry.
A chorus of boos erupted from the audience.
Nokia holds the largest market share in Nigeria. So many people use their phones, and there are quite a few models with cameras. They are very familiar with this effect.
The second round was with Sansa's J700. It was slightly better, but still not ideal; its body was very dark, like a lump of coal.
The third-round Motorola V3 was even worse overall, with no details visible.
When it was Transsion's turn to play the T1, the entire room fell silent, after all, Adebayo had just said that they would address these pain points.
So, how did it go? Has the problem of taking photos that has been bothering them really been solved?
Of course, they didn't really believe that if large corporations in developed countries couldn't solve a problem, how could China, which was also backward, possibly solve it?
On stage, a Black model raises his phone, smiles, and presses the shutter.
The next second, stunning photos appeared on the big screen. The models had bright, natural skin, radiant smiles, and clearly visible light in their eyes.
The photos have a clear and transparent texture, and don't look like they were taken with a mobile phone at all.
"Wow!" A gasp of amazement erupted from the audience.
Many female viewers immediately widened their eyes and unconsciously reached for their pockets. This was no longer just a makeshift device, but a selfie stick.
Those old relics in my hands can go to hell.
After the cheers subsided slightly, Adebayo said at the opportune moment: "This photo has not undergone any post-processing and comes directly from the TECNO T1 camera."
How can this effect be achieved?
"Because Transsion's engineers spent two years studying 10 photos of Africans and invested hundreds of millions of dollars to develop a special algorithm optimized for dark skin tones."
He switched to the PowerPoint presentation, and two images appeared.
"Traditional mobile phones mistake our skin tone for shadows when taking photos and automatically compress the exposure. The T1, however, can accurately identify African faces and perform targeted brightness enhancement and detail enhancement."
Simply put…
Looking at the expectant audience below, Adebayor uttered that classic line: "The T1 can capture the true beauty of Africans."
Thunderous applause, mixed with whistles and cheers.
Some audience members who were prepared also shouted appropriately: "Transsion, a brand that truly understands African users."
"We must support them! Those big European companies are selling us garbage; they don't value us at all. They need to be taught a lesson!"