Chapter 67 Expanding Territory
Chapter 67 Expanding Territory
Zhou Wenbin made a phone call to Su Ming, his voice trembling.
"Mr. Su... Mr. Su, guess how much money we've collected from prepaid accounts these past two days?"
Su Ming was at work when he answered the phone.
He casually asked, "How much?"
Zhou Wenbin: "Ten million! A full ten million."
Zhou Wenbin's excited voice startled Su Ming, but having been through the previous ordeal, Su Ming was not too bothered by the 1000 million yuan.
His voice was calm and even: "Okay, I understand. Keep a close eye on your money and be careful."
After hanging up the phone, Zhou Wenbin locked himself in his office and started calculating with a calculator, using a relatively conservative 60% gross profit margin.
Even if all of the 1000 million in stored value is spent, the bar's gross profit will still be at least 600 million.
This doesn't even include the nearly 200 million yuan in revenue generated in the past two days.
In other words, in just two or three days, Evening Breeze Bar not only recouped all its previous costs, including renovations, advertising, and labor, but also made a profit.
He even made a net profit of several million yuan, and as the store manager, Zhou Wenbin received a share of the profits.
If it's 10% as Mr. Su said, then he would also receive hundreds of thousands in dividends.
Zhou Wenbin slumped in his chair, staring at the ceiling, feeling like he was dreaming.
"Following President Su will bring you good fortune!!" Zhou Wenbin sat up abruptly, his eyes gleaming with fervor and determination.
He plans to stick with President Su from today onwards.
.
The next day.
The bar's business was still booming, and Su Ming had arranged to meet Zhou Wenbin to discuss serious matters.
"Old Zhou, have you looked at the data?" Su Ming sat opposite Zhou Wenbin.
Damn it, I'm the one who created the data, how could I not have seen it?
Old Zhou muttered to himself before replying.
"I've seen it! Mr. Su, you're amazing! We're rich!"
"We've made a fortune, but trouble has also arisen." Su Ming took a sip of water.
"With such high popularity, imitators will soon appear. I feel like I've seen a lot of people copying us these past few days when I'm scrolling through my phone."
"This shows that our popularity has attracted a lot of attention, and the market has noticed this trend."
Zhou Wenbin was taken aback; caught up in the hype, he almost forgot what he was supposed to be doing.
Yes, the catering and entertainment industry is never short of copycats. If "evening breeze" is popular now, tomorrow we might see "morning breeze," "night breeze," and "gentle breeze."
If the decorating styles are 70-80% similar, and the prices are halved, customer segmentation is inevitable.
"Mr. Su, what should we do now?" Zhou Wenbin asked nervously.
"Strike while the iron is hot and copy it quickly," Su Ming said succinctly.
"One Wanfeng store can't satisfy the entire city of Jingzhou, let alone other cities. We must start opening branches immediately and also open up franchising."
"Branch stores? Franchise?" Zhou Wenbin's eyes lit up, but he immediately frowned.
"President Su, isn't this too fast? We haven't even fully streamlined our manpower and supply chain management yet, and the brand has just been established. Now we're opening up franchising."
"If the franchisee doesn't perform well, it will ruin our reputation."
"We have to be fast. If others can imitate us perfectly, we'll lose our first-mover advantage."
Su Ming shook his head. "Franchising isn't about randomly opening stores. What we need to do is provide brand and management support. Lao Zhou, you're familiar with bar operations, so you can take the lead in choosing locations for opening branches in Jingcheng."
"I've left the training of the renovation workers to you. As for the franchise system and brand operation..."
"I'll find someone trustworthy to help you. He'll be mainly responsible for external expansion and building the franchise system. You'll focus on internal operations, and he'll focus on external operations."
As he spoke, Su Ming picked up his phone and sent a message, and then the two continued chatting.
About 20 minutes later, there was a knock on the office door, and Chen Hao pushed the door open and walked in.
"Damn, Ming, this place is really hard to find," Chen Hao complained as he pushed open the door.
"Haozi, come and sit down!" Su Ming gestured for him to sit down, and then got straight to the point.
"This Evening Breeze Bar is mine. As you can see, it's become a bit too popular. I plan to strike while the iron is hot and open a branch, and do franchising."
"To quickly establish the 'Evening Breeze' brand, we need trustworthy people to handle this."
Chen Hao: "???"
He glanced at Su Ming, then at Zhou Wenbin, and then at the astonishing figures vaguely revealed in the report on the table.
His mind was a little foggy. "Wait... wait, Ming-ge, you're saying this bar... is yours? The one that's all over the internet, the one Chen Lu came to?"
"Yes, mine." Su Ming nodded. "I didn't tell you before because I felt it wasn't ready yet, but now it's time."
Chen Hao's mouth was wide open, and he couldn't close it for a long time.
He had always known that Su Ming had been making a lot of trouble lately, and it seemed he had even made some money.
But he never expected that Su Ming would create such a big scene without making a sound. He had almost gotten tired of seeing how popular the bar was online these past two days. He never imagined that the boss behind the scenes was right next to him.
After the initial shock, a surge of excitement rushed to his head. Su Ming had told him something so important and entrusted him with tasks—what a profound level of trust!
"Haozi, we're brothers, this is the only thing I'm telling you." Su Ming looked at him, his tone sincere yet slightly provocative.
"Now is a once-in-a-lifetime opportunity. The model and popularity of 'Evening Breeze' can be replicated."
I need you to help me drive the evening breeze to every district of Jingcheng, to the provincial capital, and to the whole country.
You're quick-witted, have a wide network of connections, and are capable of taking risks. I trust you with this task.
Su Ming praised Chen Hao enthusiastically, giving him a real pep talk.
"The franchising business is very complex, and you need someone knowledgeable to set up the framework."
I don't care what methods you use, whether you poach people or find a professional brand management company to cooperate with.
I'll give you the funds and the authority. You need to quickly assemble a reliable team and develop the franchising process, standards, and management system.
Old Zhou will cooperate with you; he understands the actual operation and management of the store.
Su Ming patted Chen Hao on the shoulder, his voice low but weighty: "Once this is successful, you will be the co-founder and a founding member of the Wanfeng brand."
"It'll be much more than just earning a salary in the future. Are you in or not?"
Chen Hao felt a surge of heat rush from the soles of his feet to the top of his head, and his face turned red.
He'd always been missing an opportunity! He'd been missing a mentor to discover his talent, and now he'd found one!
Brotherly trust, tremendous opportunities, and a blueprint for the future.
All of this left him dazed and confused.
"Fine! Ming, I'll do it!" Chen Hao answered decisively, his eyes shining.
"Don't worry, I, Chen Hao, may not have any other skills, but I am willing to learn and work hard. I will definitely handle this matter perfectly for you."
"Okay!" Su Ming smiled. "From today onwards, you will be in charge of Wanfeng's brand expansion, partnering with Lao Zhou. You two can discuss the specifics."
"However, you two need to report to me regularly, and come to me if you encounter any problems you can't solve."
He then looked at Zhou Wenbin and said, "Old Zhou, Haozi is my brother and one of our own. You need to hurry up with the selection of the branch location and the preparations."
We need at least three stores in Jingcheng, in the best locations. If you need the money, just tell me.
"Understood, President Su!" Zhou Wenbin replied immediately, his gaze towards Chen Hao now showing more seriousness.
Suddenly, all three of them were filled with anticipation for the future of the bar.
MMB